Becoming the No1 sweet potato fry in the UK
Social listening revealed Sweet Potato Fries were seen as a bit of an “attention-seeker” choice but overwhelmingly loved by 25 - 34 year olds looking for meals that balance health and comfort. By owning this cultural tension and leaning into Couples Connecting, we reframed Strong Roots Sweet Potato Fries as not just an option, but the only option.
Our challenge was to position Strong Roots Sweet Potato Fries as the number one weekday side for couples in the US, UK & Ireland, Germany and France.
BRAND-LED SOCIAL
AMPLIFYING KEY MESSAGING & TRUST
STREET SOCIAL
SAMPLING AND SOCIAL COMMENTARY
INFLUENCER & UGC
BRINGING FAMILIARITY AND REAL-LIFE
RELEVANCE TO THE CAMPAIGN
EVENT MANAGEMENT
SAMPLING AND BRAND AWARENESS
RECIPE AND FOOD CREATION
FOR PR AND SOCIAL MEDIA
CAMPAIGN RESULTS
TO DATE:
👁️40M
IMPRESSIONS
✨50K
CLICKS TO WEBSITE
👩👧👦83K
THRU-PLAYS
