SOCIAL FIRST content THAT SHiNES BRIGHTLY
Brillo was preparing to launch six brand new products into an already crowded market. The task was to drive awareness and trial while positioning Brillo as a trusted, modern cleaning solution that could stand out against bigger, more established competitors.
Social listening revealed consumers trust real results shown by real people; UGC that clearly demonstrates product efficiency (“tough on grime, quick results”) outperforms emotional storytelling alone. Using real-life content, demos, and reviews, brands can drive stronger trial and credibility.
PRODUCT LAUNCH
NATIVE AND BRAND CONTENT
UGC CREATIODS
SAMPLING AND SOCIAL COMMENTARY
INFLUENCER & UGC
TO BRING FAMILIARITY AND REAL-LIFE RELEVANCE TO THE CAMPAIGN
EVENT MANAGEMENT
SAMPLING AND BRAND AWARENESS
RECIPE AND FOOD CREATION
FOR PR AND SOCIAL MEDIA
CAMPAIGN RESULTS
TO DATE:
👁️40M
IMPRESSIONS
✨50K
CLICKS TO WEBSITE
👩👧👦83K
THRU-PLAYS
