Social first content that shines brightly
Brillo was preparing to launch six brand new products into an already crowded market. The task was to drive awareness and trial while positioning Brillo as a trusted, modern cleaning solution that could stand out against bigger, more established competitors.
Social listening revealed consumers trust real results shown by real people; UGC that clearly demonstrates product efficiency (“tough on grime, quick results”) outperforms emotional storytelling alone. Using real-life content, demos, and reviews, brands can drive stronger trial and credibility.
PRODUCT LAUNCH
NATIVE AND BRAND CONTENT
NATIVE STYLED CONTENT
DEMO’ING PRODUCT & TREND MIRRORING
INFLUENCER & UGC
TO DEVELOP LOYALTY AND TRUST
BAU CONTENT MANAGEMENT
& CREATION
CAMPAIGN RESULTS
TO DATE:
👁️+1M
ACROSS SITES TO DATE
✨+400%
INCREASE IN ENGAGEMENT
FROM LAUNCH WEEK
