A wave of influencers across summer
For the last few years, our challenge has been to increase reach and awareness and help to maintain strong listings of EU Mushrooms across the UK.
We have developed a 3-year multimedia strategy to drive consumers to regularly add mushrooms to their shopping list, uplifting sales in the UK & Irish market.
We utilised PR to drive top-of-funnel activity, supported by influencer collaborations with a diverse range of backgrounds, credentials and passions to enhance reach.
CONSUMER & TRADE PR
INFLUENCER & SOCIAL
PAID DISPLAY
DYNAMIC CAMPAIGN WEBSITE
CAMPAIGN RESULTS
TO DATE:
👁️1.3M+
IMPRESSIONS FROM EARNED PR
✨200K+
IMPRESSIONS ON SOCIAL
💬170K
OF INFLUENCER CONTENT
