A wave of influencers across summer
Our objective was to reach women 18–34 during peak migraine season by raising awareness of Kool n’ Soothe and prompting authentic, friend-to-friend influencer recommendations. Build creator relationships to produce ambassador style content and UGC that drives trust and long-term relevance.
Three million workdays are lost yearly to migraines and stress. We positioned Kool n’ Soothe as more than relief, a tool for better living. Partnering with trusted influencers, we shared authentic, tailored content that sparked relatable conversations and friend‑like recommendations.
VLOG & UGC CONTENT
TO DELIVER AUTHENTIC MESSAGING
INFLUENCER FIRST STRATEGY
TAPPING INTO REAL AND CULTURAL MOMENTS
CAMPAIGN RESULTS
TO DATE:
👁️1.3M+
IMPRESSIONS FROM EARNED PR
✨200K+
IMPRESSIONS ON SOCIAL
💬170K
OF INFLUENCER CONTENT
