A social launch that devoured the airwaves
Our challenge was create a social strategy & campaign for Sony’s 28 Years Later, reuniting Danny Boyle & Alex Garland to engage fans old & new.
Set 28 years after 28 Days Later, 28 Years Later reunited Boyle and Garland - instantly appealing to loyal fans. To reach new audiences, we leveraged a star cast and a community eager for conversation.
BESPOKE SOCIAL CONTENT
EXTENDING STORY NARRATIVE
PREMIERE & JUNKET
SCRIPTING, MANAGEMENT & PRODUCTION
DIGITAL DISPLAY
MULTIPLE FOIRMATS INCLUDING TAKEOVERS ON VARIOUS PREMIUM SITES
CAMPAIGN RESULTS
TO DATE:
👁️150M+
SOCIAL IMPRESSIONS
✨100M+
VIEWS ON TIKTOK
💬40K
COMMENTS
