STRONG ROOTS LOVE

With a remit to build brand love and tackle the stigma around frozen food, Strong Roots set out to connect with 24–45-year-old consumers across the UK, Ireland and US through social media - the core channels for this audience.

Our approach was to spark conversation that felt meaningful, distinctive and culturally relevant. By combining influencer partnerships, UGC and studio creative, we delivered audience-led, reactive and trend-driven content that was both authentic and brand-building. Grounded in data and platform insight, Strong Roots showed up in ways that were shareable, engaging and true to the brand’s challenger spirit.

Since taking over the social channels in January 2025, we’ve driven growth across every market - increasing engagement rates, expanding channel audiences by 21% and delivering over 178 million impressions. Strong Roots now stands out as a bold, engaging challenger brand with social at its heart.